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Name Change Happening during Company’s 20th Anniversary
CLEVELAND, Ohio – July 1, 2007- Stylin’ Concepts, a leader in providing custom accessories and performance products for sport, off-road and pick-up trucks, is changing its name to Stylin’ Trucks, highlighting the company’s commitment to this market. The name change is happening as they celebrate their 20-year anniversary.
Out of One Man’s Passion for Custom Vehicles
The company started in 1987 in North Olmsted, OH, as a one-man hot-rod shop founded by Gary Case, a life-long automobile enthusiast. As his interest in trucks grew, he established a separate truck accessory company called Stylin’ Concepts. Business increased and Case soon expanded to a staff of 10, mostly salespeople who answered the phones. In 1995, he built a modest facility with retail, office and warehouse space next to his shop.
New Leader, Evolving Trends & the Internet Boom Drive Change
Stylin’ Concepts was sold in 1997 to John Milos, a former executive at Forest City Auto Parts. He saw the potential to expand the business nationally by dramatically increasing the number of product lines. He started with a staff of 11.
Long-time employees have experienced many changes over the last decade. “During the nineties, the company focused mainly on 1988-1998 Chevy full-size trucks,” recalled Jason Mattson, customer service manager and 10-year veteran of Stylin’. The company now sells more than 60,000 products for virtually all makes and models of trucks and SUVs.
Styles have also come full-circle. “Chrome was huge in the late nineties. It then fell out of popularity…and now it’s bigger than ever,” added Mattson. Stylin’ was also a trend-setter, developing the billet grill and roll pan exhaust tip.
To increase the sales of these and other products, the Internet became a significant initiative for the company. “Until 1999, we only sold our products in catalogs and in our store, not online,” noted Ken Pierson, telephone sales representative. “We realized we would miss many potential customers if we didn’t invest in this booming medium.”
Currently, Stylin’ Truck’s website, www.stylintrucks.com, is responsible for a significant portion of the company’s sales and continues to evolve with the needs of Stylin’s customers.
Further, the company has grown dramatically in ten years. Now located in a larger facility in nearby Independence, the company has increased its headcount ten-fold since 1997 and continues to be profitable.
Milos concluded, “I’m confident that Stylin’ Trucks will continue to serve as the preferred brand for truck enthusiasts who want to improve the look and performance of their vehicles. We are constantly expanding our products and services to ensure the highest satisfaction for our customers.”
Recent enhancements include live online chat for sales and customer service questions as well as improved search functionality on the company’s website.
About Stylin' Trucks
A 20-year leader in providing performance products for sport, off-road, and pickup trucks, as well as SUVs, Stylin' Trucks has grown from a small, regional retailer to a national player with hundreds of thousands of customers. The company, located in Independence, Ohio, has a large operations center, two warehouses, totaling 300,000 square feet and multiple mail order catalogs, each tailored to the specific needs of different customers.
The company’s mission is to quickly provide its customers with the superior parts and accessories they need to make their truck look good and go fast. Stylin’ Concepts thoroughly tests and inspects all of its products, only providing customers with the latest and the best. In addition, the sales and customer service staff engage in rigorous training, enabling them to provide the highest level of service, including beating any lower advertised price.
Furthermore, their extensive inventory enables in-stock orders placed before 4 p.m. EST to ship the same day. Finally, customers who are not totally satisfied may return their unused order without the restocking or other fees many companies charge.
Aside from various catalogs, Stylin’ Trucks' products can be seen online and in magazines, including Truckin', Sport Truck, Mini Truckin,' Four Wheeler, Street Trucks and more. The company’s products have also been featured in multiple truck and auto-related programs, including Rides and Trucks!
Customers have a variety of ordering options including online, phone, fax mail or visiting the retail store. For more information, please call them at 800-433-1809 or visit their website at www.stylintrucks.com.
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