Stylin’ Concepts Expands Internet Marketing Team

CLEVELAND, Ohio – May 15, 2007 – Stylin’ Concepts, a 20-year leader in providing performance products for sport, off-road and pick-up trucks, as well as SUVs, is increasing its focus on eCommerce and as a result, has hired two people in its Internet Marketing department.

Internet marketing/email marketing specialist, Shawn Daley will promote special offers and featured products via email, increasing incremental revenue. He will also produce content-driven newsletters appealing to the topics most important to Stylin’s customers. Previously, Daley worked as the email marketing manager for KeyBank, where he successfully managed all areas of client email communications, from balance alerts to newsletters. Prior to KeyBank, he served as the web content manager for the Cleveland Orchestra. In that role, he was charged with developing web copy, managing a site redesign and launching an online retail store. He obtained a Master’s of Management Information Systems degree from Case Western Reserve University.

Jennifer Rice, internet marketing/PPC specialist, will focus on driving more qualified traffic to the website via paid and natural search. She brings with her more than six years of experience in all aspects of marketing and public relations. Prior to joining Stylin’ Concepts, she served as a marketing communications specialist for Intuit Real Estate Solutions, a developer of real estate management software. In that role, she held numerous responsibilities including search engine optimization, copywriting, planning trade shows and managing an entire site redesign. Before Intuit, she was the assistant account executive for Steiner/Lesic Communications, a public affairs consulting firm, where she interacted with local leaders, such as former Cleveland Mayor Jane Campbell and former Ohio Governor Bob Taft. She holds a Master’s degree in Communications and Marketing from Cleveland State University.

“I’m excited about the experience Shawn and Jennifer bring to Stylin’ Concepts, and the additional email marketing and search engine marketing initiatives we will drive with their talents,” said Roy Bielewicz, director of internet marketing. “The web is critical to our success and we are now equipped to take our efforts to the next level.”

About Stylin’ Concepts

A 20-year leader in providing performance products for sport, off-road, and pickup trucks, as well as SUVs, Stylin' Concepts has grown from a small, regional retailer to a national player with hundreds of thousands of customers. The company, located in Independence, Ohio, has a large operations center, two warehouses, totaling 300,000 square feet and multiple mail order catalogs, each tailored to the specific needs of different customers.

The company’s mission is to quickly provide its customers with the superior parts and accessories they need to make their truck look good and go fast. Stylin’ Concepts thoroughly tests and inspects all of its products, only providing customers with the latest and the best. In addition, the sales and customer service staff engage in rigorous training, enabling them to provide the highest level of service, including beating any lower advertised price.

Furthermore, their extensive inventory enables in-stock orders placed before 4 p.m. EST to ship the same day. Finally, customers who are not totally satisfied may return their unused order without the restocking or other fees many companies charge.

Aside from various catalogs, Stylin’ Concepts products can be seen online and in magazines, including Truckin', Sport Truck, Mini Truckin,' Four Wheeler, Street Trucks and more. The company’s products have also been featured in multiple truck and auto-related programs, including Rides and Trucks!

Customers have a variety of ordering options including online, phone, fax mail or visiting the retail store. For more information, please call them at 800-433-1809 or visit their website at www.stylinconcepts.com.