Stylin' Trucks' customers generally fall into three categories: enthusiasts, general accessory customer, and casual browsers.
Enthusiasts: These customers are involved in customizing their truck's or SUV's style and performance. Often, they want to be the first in their neighborhood or among their peers with the hottest new looks or best performing vehicle. They're the ones who want to turn heads when they cruise down the street, enter a truck show, go off-roading or enter an event.
Enthusiasts will lower or raise suspensions. They'll replace exhaust and other air flow systems for additional horse power or the right sound. They'll dramatically enhance the interior or exterior look of their vehicles, as well as purchase products and accessories that protect these investments.
General Accessory Customer: This customer is geared more toward the protection, safety and general accessories for their truck or SUV. They may like some custom accessories, but in general they want to enhance their vehicle with basic, easy-to-apply accessories such as custom fitted floor mats, enhanced lighting, window visors, bug guards, grille guards, custom fitted vehicle covers and safe towing accessories. They are enthusiastic about their vehicle and its enhancement, but are not as driven to make the dramatic enhancements that the enthusiast is after.
Casual Browsers: Casual browsers are those customers who may not own or be very knowledgeable about trucks or SUVs, but are shopping for a loved one or family member, are looking to purchase gift certificates for a special occasion or holiday, or may be looking to learn more about protecting or enhancing their vehicle.
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